Thank you for taking the time to complete this survey.
All of your responses will be kept confidential.

1. What Greek recruitment tools have you used in the past?
(Mark all that apply)

Brochures
Flyers
Letters
Newsletters
Give-aways
Contests
Radio/TV

Newspapers/Magazine
Greek Events
Student Activities Fairs
Multimedia CDs
Email/Website
Other:


2. In your opinion, which one or two of these methods have worked the best?
Choice 1:
Choice 2:
3. When do you usually start planning for next year’s recruitment?
4. When do you begin to mail-out materials for recruitment?
5. Who are you trying to reach with your recruitment materials? (Mark all that apply) Incoming Freshmen
Transfer Students
Current Students
Parents
Children of Alumni
Greek Legacies
Other:
6. On average, how many incoming and transfer students does your school have per year?
7. For all councils, how many new members do you average per year?
8. What is your overall annual marketing/recruitment budget?
9. When does your budget year begin?
10. What percentage of your annual recruitment costs are paid by outside sponsorship?
11. In your opinion, how could your marketing efforts become more cost effective?
12. Who are the primary decision makers for your marketing spending? (Mark all that apply) School administration
Student Activities director
Greek Life director
Council presidents or board
Council recruitment officers
Other:
13. Who creates your ads or marketing pieces? (Mark all that apply) We don't have ads or marketing pieces
I do
Our student activities or Greek Life office
Our public relations (PR) department
Another department
An individual or student
An outside company
I don't know
14. How satisfied are you with your current marketing pieces? (Mark only one)
15. Who created your website? (Mark all that apply)
We don't have a website
I did
Our student activities or Greek Life office
Our public relations (PR) department
Our information services department
Another department
An individual or student
An outside company
I don't know
16. How satisfied are you with your website? (Mark only one)
17. If you could change one thing to recruit more students what would that be?
18. What title best describes your position?
19. How many total chapters do you have? (Include all national, local, multicultural, etc.)
20. To what Greek-related organizations do you belong?
21. What is your name?
22. What is your email address?
23. For which school or organization do you work?
24. Additional questions
or comments:

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