Winner of the free DVD player Announced
Congratulations to Elizabeth (Betsy) Chimock of Indiana University of Pennsylvania! She is the DVD drawing winner chosen at the 2003 annual AFA meeting in San Antonio. Thanks to the hundreds of you who registered to win the DVD player. Congratulations again, Betsy!
Parents are the Great Un-tapped Recruitment Tool
According to a survey taken by 130 AFA members, less than half of the respondents (48%) include parents in their recruitment strategies. This may be detrimental to an organization whose primary target audience is Gen-Y students.
According to culture researcher and professor of education, Dr. Robert DeVargas, "Contrary to many people's thinking, parents are still the most influential force in the life of high school and college-aged students. This is even more true for Generation-Y, those born between 1979 and 1996, then for Gen-X and earlier. Without question, to reach high school graduates, you must include reaching their parents as well."
For an e-zine article on Gen-Y students click here.
Survey Results Are Telling
The results of the recent "Greek Life Recruitment Survey" are now being tabulated. It was conducted by Eternal Interactive both online and at the 2003 annual AFA meeting in San Antonio. One-hundred and thirty respondents from colleges and universities nationwide explained how they go about recruiting. They explained what works for them and what doesn't. They described their timelines, budgets, and methodologies. And they described what they wish they could change to be more effective.
Preliminary findings are very telling. For example, while almost all of the campuses recruit incoming freshmen (90.4%), less than two-thirds (60.8%) try to reach transfer students and only half (50.4%) see current students as potential members. And, as noted earlier in this issue, less than half of the schools try to reach the most influential people in the lives of incoming freshmen--their parents (see above). These recruitment patterns may have huge impacts on the success of a school's recruitment efforts.
Look for more results of this important survey in upcoming issues of the Recruitment Update .
You Can Take Part in the Survey
If you'd like to be a part of the "Greek Life Recruitment Survey," it's not too late! Simply click on here and tell how you do it. In order for your data to be included in the stats, please be sure to include your name and the name of your school.
Receive Up to 1,000 Free CDs for Your Campus
Eternal Interactive is pleased offer up to 1,000 free CD-ROMs to any organization that places an order for a custom GreekDisc by Valentine's Day, February 14, 2004. This offer has been extended two weeks since an overwhelming number of Greek Life offices are now gearing up for Fall Recruitment. To take advantage of this offer, please contact Eternal Interactive at 1-866-8-ETERNAL (1-866-838-3762) or send e-mail to info@GreekDisc.com .
What is GreekDisc?
GreekDisc is a multimedia CD-ROM experience that show s what it's like to be Greek. Using high-quality graphics, pictures, video, animation and text the prospective member and his or her parents can hear, see and feel how great it is to be Greek. Some have said GreekDisc is the next best thing to actually being Greek. To see for yourself, go to www.GreekDisc.com . There you can see samples of what schools are doing with their GreekDiscs. You can even order a free demo disc to see firsthand what GreekDisc is all about.
GreekDisc is powered by
Eternal Interactive is committed to helping Greek Life and Student Activities professionals maximize their recruitment resources and effectiveness. Please visit our websites at the addresses below.
www.GreekDisc.com
www.eternalinteractive.com
1-866-8-ETERNAL
469-272-4607 (fax)
PO Box 16222
Fort Worth, Texas 76162 USA
First Impressions . . . Lasting Impact
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